Growing Healthy Potatoes Together

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Staff of the PGA

The Potato Growers of Alberta employs sseven full- time staff and one part time member. We feel we have a very well rounded group that are experienced in several fields to serve you best. These dedicated employees of the PGA work hard to support all Alberta Potato Growers. Our commitment is to promote the Alberta Potato Industry to the best of our ability in development, production and marketing. We encourage dialogue with all PGA Members and welcome grower input on all PGA Policies and decisions.

Meet Our Team:


Terence Hochstein - Executive Director   

Terence started his career as Executive Director in 2013.  As a farm owner himself, Terence is very tuned into the needs of our Growers, Processors and Industry Associates. He also represents the PGA on Provincial, National and International levels sitting on several Boards, where he continues to advocate for the industry and gain valuable knowledge to share for the betterment of the Alberta Potato Industry. Terence believes in the need to pass it on, and continues to be instrumental in the PGA's participation in donating back to the community. 

Deb Hart - Seed Coordinator  
Deb has been with the PGA in her current position since May, 2004 and is stationed at Alberta Agriculture and Forestry’s Crop Diversification Centre North, located in Edmonton.  Deb works closely with the seed growers, the Canadian Food Inspection Agency, Agriculture and Agri-Food Canada and Alberta Agriculture and Forestry to ensure the Alberta seed potato industry continues to thrive.  She also represents the provincial and national industry on many committees and working groups both within Canada and internationally.


Patti Lamb - Executive Assistant/Events/Accounts Clerk

The title of Executive Assistant is a very small part of Patti’s role with the Potato Growers of Alberta. In fact, Patti is the glue that holds us together and is the PGA go-to person! Patti started her career with the PGA on October 16, 2006, just in time to complete the final details for the AGM!  She is our lady in charge of your questions for the Annual Golf Tournament, the Potato Conference and in October, she was promoted to the Accounts Clerk, in addition to her other duties. Patti can also answer most of your inquiries herself, or will find someone in the office who can. She also takes care of our Board of Directors’ needs.  We’d be lost without her!


Cindy Fletcher - Office Manager & Financial Adminstrator
Cindy started with the PGA in August, 2011 part-time as the Accounts Clerk. She was also well known in her position as Promotions Coordinator for six years and has moved into the Financial Administrator and Office Manager's position, which includes taking care of all the finances, special invoicing, statements, investments, insurance and also administers the Crop Advance program. She continues to compile plant information for Government reports and surveys for Stats Canada. Cindy helps out with trade shows and other PGA events. Both the staff and the PGA growers are fortunate to have Cindy's contribution of her many talents to our organization.   

Thomas McDade - Agricultural Director

The PGA welcomed Thomas McDade to the team in June, 2017.  Thomas was born and raised on a family farm in Central Saskatchewan, and is still involved with the management of that operation to this day. He has a strong background in marketing and business development, and worked for several years in the cereal seed treatment industry. He also has a solid understanding of how to represent and bring value to the needs of an association's membership, having spent several years working with member-based marketing and professional associations. Thomas will put his expertise to good use, managing the PGA Research program and offering extension services to our growers.   

Roberta Sebok - Administrative Assistant

Roberta began September 11, 2017 as our part time Administrative Assistant. She has an abundance of experience working with people directly, especially her last job as a teacher's aid. She works at the front desk taking care of answering phones and cash payments. Membership services will be taken care of by Roberta as well, including day to day tasks. She is friendly and has great public relation skills.  The PGA is happy to have an additional assistant to help things run smoothly in the office.




Deb Brewin - Communication & Promotions

Deb began her fulltime position as the newly developed Communications & Promotions Director on October 1st, 2017. This position includes preparing the monthly publication of the Potato Minute, Friday Facts and the Annual Report to name a few. She also takes care of managing the website and social media platforms. Deb continues promoting the industry by attending trade shows such as Aggie Days, Amazing Ag, Ag Expo and other educational events, plus advertising on behalf of the potato industry in Alberta. She strives to raise awareness about the Alberta potato, while communicating with the potato industry and consumer.


Please contact any one of the staff members listed below for information or to give us feedback.

Terence Hochstein

Executive Director

Deb Hart

Seed Coordinator

Patti Lamb

Executive Admin Assistant/Events/Accounts Clerk

Cindy Fletcher    

Office Manager/Financial Administrator
Thomas McDade
Agricultural Director

Deb Brewin        

Communications & Promotions Director
Roberta Sebok
Administrative Assistant


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