Growing Healthy Potatoes Together

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Staff of the PGA

The Potato Growers of Alberta employs six full- time staff and one part time member. We feel we have a very well rounded group that are experienced in several fields to serve you best. These dedicated employees of the PGA work hard to support all Alberta Potato Growers. Our commitment is to promote the Alberta Potato Industry to the best of our ability in development, production and marketing. We encourage dialogue with all PGA Members and welcome grower input on all PGA Policies and decisions.

Meet Our Team:

 

Terence Hochstein - Executive Director                                         
Terence started his career at the PGA in July, 2011.  As a farm owner himself, Terence is very tuned into the needs of our Growers, Processors and Industry Associates. He also represents the PGA on Provincial and National Boards, where he continues to share and gain valuable knowledge.   Terence believes in the need to pass it on, and continues to be instrumental in the PGA's participation in donating back to the community, such as with our Field Trial give-away and Cornfest every August, where all proceeds benefit local organizations.   Terence was promoted from Technical Director to Executive Director in March, 2013, as a result of his commitment to the PGA, and his unquestionable ability to represent Alberta Potato Industry on a Nation and International level. 

 
Deb Hart - Seed Coordinator            
Deb has been with the PGA in her current position since May, 2004 and is stationed at Alberta Agriculture and Forestry’s Crop Diversification Centre North, located in Edmonton.  Deb works closely with the seed growers, the Canadian Food Inspection Agency, Agriculture and Agri-Food Canada and Alberta Agriculture and Forestry to ensure the Alberta seed potato industry continues to thrive.  She also represents the provincial and national industry on many committees and working groups both within Canada and internationally.

 
 

Patti Lamb - Assistant to the Executive Director
The title of Executive Assistant is a very small part of Patti’s role with the Potato Growers of Alberta. In fact, Patti is the glue that holds us together and is the PGA go-to person! Patti started her career with the PGA on October 16, 2006, just in time to complete the final details for the AGM!  She is our lady in charge of your questions for the Annual Golf Tournament, the Potato Conference and in October, took over the A/R and A/P. Patti can also answer most of your inquiries herself, or will find someone in the office who can. She also takes care of our Board of Directors’ needs.  We’d be lost without her!
 

Wendy McDonald - Financial & Communications Administrator               
Wendy joined the PGA in May, 2011 as the Accounts Clerk, but was promoted to her current position in August 2011. Wendy prepares our monthly publication of the Potato Minute, and weekly Grower only publication the Friday Facts, the Annual Report, and manages the PGA Website.  She is also the Office Manager, responsible for the PGA financials, payroll, preparing the annual budget to name only a few of her responsibilties. Since 2015, Wendy was also on the PGA History Book Committee, which planned for both a history and cook book to celebrate the PGA's 50th Anniversary in 2016.  She has been thrilled to be part of this project, and contribute to writing a few chapters for the book. Wendy will be retiring in December of 2017, and a new position was developed strickly for Communications & Promotions, due to the ongoing advancement in this area. The Financial portion of her work has been taken over by Cindy Fletcher. She continues to train and help out while in this transition.
 
 

Cindy Fletcher - Financial Adminstrator & Office Manager 
Cindy started with the PGA in August, 2011 part-time as the Accounts Clerk. She was also well known in her position as Promotions Coordinator for six years and has moved into the Financial Administrator and Office Manager's position, which includes taking care of all the finances, special invoicing, statements, investments, insurance and also administers the Crop Advance program. She continues to compile plant information for Government reports and surveys for Stats Canada. Cindy helps out with trade shows and other PGA events. Both the staff and the PGA growers are fortunate to have Cindy's contribution of her many talents to our organization.   

 

Thomas McDade - Agricultural Director

The PGA welcomed Thomas McDade to the team in June, 2017.  Thomas was born and raised on a family farm in Central Saskatchewan, and is still involved with the management of that operation to this day. He has a strong background in marketing and business development, and worked for several years in the cereal seed treatment industry. He also has a solid understanding of how to represent and bring value to the needs of an association's membership, having spent several years working with member-based marketing and professional associations. Thomas will put his expertise to good use, managing the PGA Research program and offering extension services to our growers.   
 
 
 
 

Roberta Sebok - Administrative Assistant

Roberta began September 11, 2017 as our part time Administrative Assistant. She has an abundance of experience working with people directly, especially her last job as a teacher's aid. She works at the front desk taking care of answering phones, cash payments and invoicing. Membership services will be taken care of by Roberta, as well, including day to day tasks. She is friendly and has great public relation skills.  The PGA is happy to have an additional assistant to help things run smoothly in the office.

 

 

 

Deb Brewin - Communication & Promotions

Deb is no stranger to the PGA. She was employed with the association from 2005-2009 as the Accounts Clerks along with several other tasks. After a break, she was asked to return to help out in 2014, mainly with conference preparations. Deb returned a few months later in early 2015 and took on the huge task of archiving and building the 50th Anniversary history book and cook book and thoroughly enjoyed working on these two projects. Deb was asked to come back on a permanent basis as the newly developed Communications & Promotions Coordinator on October 1st, 2017. This position includes preparing the monthly publication of the Potato Minute, Friday Facts and the Annual Report to name a few. She also takes care of promoting the industry through trade shows such as Aggie Days, Ag Expo, Amazing Ag and other events, plus advertising on behalf of the potato industry in Alberta. She is happy to be back working with great staff.

 

Please contact any one of the staff members listed below for information or to give us feedback.

Patti Lamb

Executive/Administrative Assistant

Deb Hart

Seed Coordinator

Terence Hochstein

Executive Director
(former Technical Director)

Wendy McDonald

Financial/Communications Administrator

Cindy Fletcher

Accounting Clerk & Promotions Coordinator

Thomas McDade

Agricultural Director    

 

 

 

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